| The emotion of colors | | | | romantic tenor |
| Color by virtue of its tremendous expressive qualities | | | | Black |
| is one of the most effective tools in advertisements | | | | Symbolizes: Power, elegance, and sophistication, death |
| and presentations. Web design is no exception in this | | | | (Western context), evil, anger and sadness. |
| regard. Psychologists have found out that color | | | | Potential Uses: Be on the safe side, never use over a |
| impression can account for 60% of the acceptance or | | | | wide area. |
| rejection of that product or service. | | | | White |
| Here's a brief elucidation on varying dimensions of | | | | Symbolizes: Cleanliness, purity, and spirituality. It |
| color. | | | | symbolizes life and marriage in Western cultures, but it |
| There is a high degree of universality in the implicit | | | | is symptomatic of death in Eastern cultures. |
| meaning of color across cultures and geographies | | | | Potential Uses: Great as an accent or background |
| Name something Green, people will refer to trees, | | | | color because it makes other colors seem more vivid |
| name something blue, people will mean water. People | | | | and bold |
| generally associate colors with where each color is | | | | How to make color scheme work for you |
| predominantly found, regardless of cultures and | | | | Keep it simple . A color palette using three or fewer |
| regions. | | | | overall colors contributes to the clarity of a web page. |
| Here's a description of the symbolic significance and | | | | Use white space . White space does a balancing act |
| potential uses of common colors. | | | | for colors, lets the design breathe and makes a large |
| Red | | | | site feel less complex. |
| Symbolizes : Passion, fire, love, lust, war, violence, blood, | | | | Be consistent . Consistency in colors (i.e. links, menu |
| and aggression | | | | items, instructions etc.) allows your audience to |
| Potential Uses : Where the aim is to motivate an | | | | instinctively know where to look for information. |
| individual to initiate action, convey a warning, or stop | | | | Know your audience. Before you set the ball rolling in |
| the user. | | | | design, you should be convinced enough what colors |
| When using different shades of red on a website, | | | | the audience would find compelling and right for your |
| exercise caution Bright red can be quite irritating if used | | | | product. |
| over large areas. | | | | Choose the right temperature of colors . The |
| Pink | | | | perception of your site is affected by your choice of |
| Symbolizes: Calming, cute, candy, soft romantic, and | | | | warm or cool colors. Cool colors are water and sky |
| feminine | | | | colors like blue and purple; warm colors are red, orange |
| Potential Uses: When you want strike on a user's | | | | and yellow. The temperature of a color affects how |
| caring or romantic side. | | | | your message is likely to be perceived. SALE written |
| Orange | | | | in red will be perceived as more vibrant and urgent |
| Symbolizes: Vibrancy and warmth. It is like a less | | | | than soft purple text. |
| passionate red. | | | | Let color contrast distinguish significant parts of your |
| Potential Uses: Recommended for food sites, nature | | | | site. |
| sites. | | | | Contrast between text and its background is essential |
| Orange is good in moderation. Over-use should be | | | | for legibility. Dark text on a white background, for |
| avoided. | | | | instance, is more legible than orange text on a red |
| Yellow | | | | background. Different elements on your web page (i.e. |
| Symbolizes: Sunshine, caution, happy, cheerful, warmth, | | | | the menu and body of the page) must contrast or |
| hope, light, energy, weakness or illness, or symbolize | | | | they will begin blending together. |
| cowardice. | | | | Color lesson: A well-considered color scheme can |
| Potential Uses: To make a webpage brighter and | | | | transform an okay website into a great web site |
| more spring-like. | | | | Color is one of the most important yet |
| Like red, it catches attention swiftly, but can be an | | | | not-so-thoroughly understood elements of web design |
| irritant if over-used. | | | | today. Whether web designers appreciate it or ignore |
| Green | | | | it, visitors to a site respond to colors and other visual |
| Symbolizes: Spring, renewal, fertility, wealth, | | | | elements on the site on a psychological level, and will |
| inexperience, health | | | | continue to do so. |
| Potential Uses: Excellent color option for websites | | | | Color affects the emotion of the audience, and |
| about money and growing. | | | | emotion, in the process, drives decision-making. An |
| Blue | | | | intrigued visitor is more likely to be engaged in your site |
| Symbolizes: Sky, sea, intelligence, reassurance, also | | | | -- whether it is meant to inform, entertain, or to sell |
| depression and sadness. | | | | products or services or ideas. |
| Potential Uses: To give a website formal look and feel. | | | | But if the colors are unsuitable, or outrageous, or not in |
| Purple | | | | line with the underlying symbolism, the visitors can |
| Symbolizes: Creativity, spiritual and mysterious. | | | | outrightly reject the site--and the products as well--no |
| Potential Uses: Best for spiritual sites, expressing | | | | matter how good they are. |