| RSS is totally hot. We have seen it everywhere, from | | | | sort them out and display them neatly.There are tons |
| John-Doe blogsites to major news websites. If you | | | | of free RSS Readers now, so if you don't have one, |
| haven't heard of RSS before, that's okay, because I | | | | do a simple Google search for RSS Reader and you |
| hadn't either until a couple of months ago!RSS stands | | | | should have no trouble finding one.All the visitor has to |
| for Really Simple Syndication, or whatever you want it | | | | do is copy the little orange RSS icon link and paste it |
| to stand for. (I have seen it also stand for RDF Site | | | | into their RSS Reader program. The RSS program will |
| Summary, but it really doesn't matter.) What's important | | | | periodically download the RSS webpage and will |
| is what it does.Here's how RSS works:Every site that | | | | display the new headlines much like your email |
| has constantly changing content has one big problem: | | | | program will display your subject lines. If you like one of |
| How do you notify your visitors when you've posted | | | | the headlines, you can click on it and it will display a |
| new content without them having to scour your entire | | | | short description and a link to the entire article. If you |
| site every 30 mins? You could send them an email, but | | | | want to read more, click the link and it will display the |
| that has several drawbacks.First, you might not get | | | | actual full article on the website.Here's why this is |
| your messages through the spam filters. Filters are | | | | killer:You can now be notified of the new content or |
| snatching more and more messages, and just to keep | | | | headlines posted to all your favorite websites without |
| up anymore you have to run all your content through | | | | having to do very much work! Imagine putting twenty |
| rating systems just to find the likelyhood of it getting | | | | RSS Feeds into your reader and having it download all |
| blocked. What a pain in the neck!Second, people are | | | | the content in a matter of seconds instead of having |
| so hesitant to give out their closely guarded email | | | | to surf to each site individually!If you ask me, RSS is |
| address. I know I guard my email address with my life. | | | | here to stay. All the major sites support it like CNN, |
| How can your visitors trust you if they just clicked to | | | | ESPN, Yahoo and Google, so that surely is a good |
| your site? You could be an underground spam | | | | sign! So go on and fire up Google and get yourself an |
| operation for all they care.This is where RSS is | | | | RSS Reader. You will be glad you did...I sure was!Feel |
| awesome!Instead of sending an email, you can have | | | | free to reprint this article so long as you include the |
| your website generate what's called an RSS Feed. An | | | | resource box listed with the article.Kent Thompson is |
| RSS Feed is nothing more than a webpage with a | | | | the creator of FeedMagic, a full-featured sequential |
| bunch of summaries of the new content on it. Next | | | | autoresponder program that allows your subscribers |
| time you see that little orange icon with XML or RSS, | | | | to choose between Email or a personalized RSS |
| click on it and you'll see what I mean. The summaries | | | | Feed for delivery. |
| are formatted in such a way that an RSS Reader can | | | | |