| So, why would you want to send your
| |
| | reported by the recipient as being a
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| campaigns out using an email service
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| | SPAMMER..all simply because you put the
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| provider(ESP) rather than your standard
| |
| | onus on the recipient.6. An ESP allows
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| email program (SEP)? Here are some points
| |
| | you to view the statistics of your
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| to consider......1. An ESP allows you to
| |
| | campaign, such as open rate and click
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| send the message using MIME technology,
| |
| | through rate for individual links,
|
| which means it sends an HTML (with
| |
| | thereby allowing you to continually
|
| pictures and colour) version to those who
| |
| | develop your relationship with your
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| can receive HTML and a text version to
| |
| | subscriber by utilising these statistics
|
| those who can't. An SEP does not
| |
| | for market research. Using an SEP, you
|
| recognise whether the recipient can read
| |
| | have no knowledge of who opens their
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| HTML emails or not when sending emails.
| |
| | emails and which links/products/services
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| Therefore if you send an HTML email to
| |
| | articles are of interest to them.7. With
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| all your recipients, those who cannot
| |
| | an ESP, you can programme when the
|
| receive HTML emails receive what looks to
| |
| | campaign is to be sent out - unlike
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| them like gobbledygook - which reflects
| |
| | sending it from your PC and using your
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| badly upon your Company and results in
| |
| | ISP. ISP's have limitations on how many
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| many unsubscribes.2. An ESP cannot send
| |
| | emails can be sent (generally 100), hence
|
| viruses as they are designed to only send
| |
| | if you have a large database, they would
|
| emails, not receive them, hence they are
| |
| | need to be sent in batches, often days
|
| virus free. Using an SEP, you may
| |
| | apart.8. An ESP will enable you to upload
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| unknowingly send a virus to your
| |
| | your images easily to their system,
|
| recipients, as your computer can receive
| |
| | therefore eliminating the need to FTP
|
| emails and viruses.3. Using an ESP, you
| |
| | knowledge or a website server of your
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| can personalise your emails, thereby not
| |
| | own. Most SEP's embed the images within
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| only helping with to build the client
| |
| | the email, rather than referring to them
|
| customer relationship, but also enabling
| |
| | on a server, which makes the emails time
|
| the success rate to be higher as the
| |
| | consuming to send & slow for recipient to
|
| email will be more Spam filter
| |
| | open.9. By sending attachments you are
|
| friendly.4. Each email is individually
| |
| | restricting the amount of recipients who
|
| sent rather than the typical bulk send by
| |
| | will receive the email and/or open the
|
| SEP's. The Privacy law now required all
| |
| | attachment. Many corporations do not
|
| bulk emails to use the BCC field (rather
| |
| | allow the recipient to open attachments
|
| than the CC field), which in turn
| |
| | due to the risk of viruses. In addition
|
| restricts your recipients to receiving
| |
| | to this, Internet Explorer 6, Service
|
| the email, as many government and other
| |
| | Pack 1 has been released and Outlook
|
| corporations have set their SPAM filters
| |
| | Express users will find they can't open
|
| to reject all BCC emails.5. An ESP uses
| |
| | attachments after installing the new
|
| sophisticated software to automate the
| |
| | software as Microsoft has blocked the
|
| unsubscribe/subscribe process. When using
| |
| | opening of attachments.10. Using an ESP
|
| a simple "click here to unsubscribe"
| |
| | to send your email campaigns can prove to
|
| link, you are putting the onus on the
| |
| | be cheaper in the long run once you have
|
| recipient to unsubscribe successfully. If
| |
| | tallied up all the negatives of using an
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| you are using BCC, the recipient is
| |
| | SEP.Kath Pay is Marketing Director of
|
| unable to know which email address they
| |
| | Ezemail, a web-based e-communications
|
| need to use to manually unsubscribe. If
| |
| | tool, which enables you to create, send
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| they unsubscribe using the wrong email
| |
| | and track your email marketing and SMS
|
| address, you will then still send them
| |
| | messaging campaigns.
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| emails in the future, hence risk being
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| |
|
