| With over a hundred years of experience | | | | instrument designed and prototyped in the American |
| manufacturing musical instruments, Yamaha is | | | | custom shop with direct input from pro players. From |
| universally acknowledged as the producer some of | | | | this series there is a direct lineage to the entry level |
| the world's finest instruments. Yamaha started guitar | | | | Yamaha guitars produced today. Today Yamaha |
| production in the mid 1940's and from that day to this | | | | provide a range of electric and bass guitars to cover |
| have produced a wide variety of guitars to fulfil the | | | | all genres and to suit every pocket, so whether you |
| needs of all players, from beginner to enthusiast and | | | | aspire to the adrenaline fuelled world of hard rock, the |
| on to professional. In February of 1964 The Beatles | | | | smooth sophistication of jazz or anywhere in between |
| appeared on the "Ed Sullivan Show" in the USA and at | | | | there is something for you. In the same way that the |
| a stroke the music world was changed, the electric | | | | SG2000 took the electric guitar world by storm, in 1977 |
| guitar was here to stay. In the wake of this Yamaha | | | | the release of the Yamaha "Broad Bass" or BB1200 |
| began producing solid body electric guitars at their | | | | bass guitar turned the world of bass guitarists upside |
| Hamamatsu facility in 1965 and early models of both | | | | down. Once again Yamaha were amongst the |
| electric and electric bass guitars debuted in 1966. By | | | | forerunners in the introduction of through neck |
| the mid 1970's legendary guitar artists such as Carlos | | | | construction, with it's enhanced sustain characteristics |
| Santana began to use Yamaha Guitars eschewing | | | | and inherent advantages in terms of stability. This |
| some of the great American brand names in favour | | | | coupled with peerless build quality made the BB |
| of the unique features and superb build quality provided | | | | basses an instant hit, with Paul McCartney himself |
| by these instruments. With the development of the | | | | playing a BB1200S in the early 1980's. To this day |
| SG2000 model in consultation with Carlos Santana, | | | | Yamaha's place in the world of bass has been |
| with it's through neck construction and patented | | | | ensured with great session players like Abraham |
| "T-Cross System" and "Sustain Plate", Yamaha truly | | | | Laboriel and Nathan East playing Yamaha Basses, |
| broke the mould, and in doing so the stranglehold of the | | | | alongside cutting edge artists such as Billy Sheehan, |
| two big American manufacturers. These innovations | | | | John Patitucci and John Myung. Once again the |
| gave the instrument monumental sustain in conjunction | | | | developments made with these wonderful musicians |
| with a powerful and warm tonality. With the ringing | | | | are put to good use in the instruments Yamaha make |
| endorsement of legendary musicians such as Bob | | | | for beginners and intermediate players making for a |
| Marley, Steve Cropper, Phil Manzanera, and Carlos | | | | great playing experience for all. A brief look at some |
| Rios, Yamaha's SG range of guitars had sealed their | | | | of the legendary names that have wielded Yamaha |
| place amongst the elite manufacturers of electric | | | | guitars and bass guitars gives you an idea of the |
| guitars. From there on Yamaha Guitars have gone | | | | exalted company you'll be keeping when you buy |
| from strength to strength, not just producing the | | | | yours. Jimmy Page, Paul Simon, Bob Seger, James |
| instruments we see being used by some of the worlds | | | | Taylor, John Denver, John Lennon, Paul McCartney, |
| great guitar innovators, but also truly blazing a trail in | | | | Bruce Springsteen, Brian May, Carlos Santana, Bob |
| the production of high quality, affordable instruments | | | | Marley, Lee Ritenour, Martin Taylor, Nathan East, Billy |
| for beginners and intermediate players alike. At the end | | | | Sheehan, Michael Anthony... the list goes on. |
| of the 1980's Yamaha Guitar Development opened in | | | | This article was written for Chappell of Bond Street. |
| North Hollywood, California. One of the first designs to | | | | Yamaha guitars are very close to their hearts at |
| come from there was the Pacifica series, this was a | | | | Chappell's Wardour Street, London store. |
| quantum leap for Yamaha Guitars, as it was an | | | | |