| Ford Motor Company is expanding its product | | | | chrome strip, HID Bi-Xenon lamps/Adaptive |
| lineup in Europe with the Ford Focus model | | | | Front lighting System (AFS), bodyside |
| that will be celebrating its 10th anniversary | | | | mouldings, enlarged exterior door mirrors, |
| next year. For the 2008 model year, Ford gave | | | | and classically-styled roof rail system |
| the Focus a fresh appearance with its kinetic | | | | finished in brushed aluminium. At the rear |
| design exterior, refined interior components, | | | | portion of the new Ford Focus, notable |
| and other range of new features inside and | | | | features include the wider stance, newly |
| out. | | | | sculpted tailgate and glass area, new fully |
| | | | painted rear valence, and highly visible new |
| "The focal point for our development of the | | | | LED rear lamps to match the AFS or HID Xenon |
| new Focus was crystal clear: to make it look | | | | lighting systems. Privacy Glass, Solar |
| as good as it drives. In addition, we wanted | | | | Reflect windscreen, and choices of of 15 to |
| to introduce some of the new technologies | | | | 18-inch wheel designs complete the exterior |
| from our larger cars, and make its driving | | | | appearance of the vehicle. |
| quality even better. Cost of ownership has | | | | |
| always been a major reason for buying a | | | | While the exterior's focal point is on the |
| Focus, so we also made it a priority to | | | | dynamic design cues, the interior of the Ford |
| improve fuel economy and, in particular, | | | | Focus emphasized the quality of materials and |
| environmental performance to keep the new | | | | enhancement of comfort levels. The new comes |
| Focus at the top of its segment." said Gunnar | | | | with new instrument binnacle, revised centre |
| Herrmann, C-Car Vehicle Line Director, Ford | | | | stack and redesigned window and mirror |
| of Europe. | | | | switches. The vehicle is also equipped with |
| | | | high quality leather, available Ford Power |
| Martin Smith, Ford of Europe's Executive | | | | button, and 'Ford Power' start button. A wide |
| Director for Design | | | | range of in car systems are also available on |
| | | | the Ford Focus including the optional Digital |
| "We wanted to ensure that the new model was | | | | Audio Broadcasting (DAB) tuner, Bluetooth |
| still recognisably a Focus, but was also | | | | connectivity, new navigation system with |
| identifiable as a new generation Ford. I'm | | | | 5-inch colour display, and SD card slot for |
| very happy with the results, as the new car | | | | MP3 files. |
| has greater presence and stronger lines which | | | | |
| reinforce its driving dynamics credentials. | | | | Ford of Europe won't compromise their |
| Just as with the new Mondeo, this car | | | | customer's safety. The Ford Focus is equipped |
| reflects our 'energy in motion' philosophy | | | | with a wide array of passive and active |
| represented in our 'kinetic design' form | | | | safety components, which include standard |
| language." | | | | Electronic Stability Programme (ESP) with |
| | | | Traction Control, tyre pressure Deflation |
| Outside, the new Ford Focus comes with | | | | Detection System (DDS), standard ABS, |
| dynamic new 'kinetic design' form with the | | | | Emergency Brake Assist, and airbags. |
| key European design elements like some of the | | | | |
| popular Ford of Europe models including the | | | | The new Ford Focus will roll out in the |
| Ford S-MAX and the new Ford Mondeo. These | | | | European market early in 2008 with two new |
| kinetic design exterior components include | | | | variants like the Focus Coupé-Cabriolet |
| the dynamic new bonnet, enlarged trapezoidal | | | | and Focus ST. Europeans should watch out for |
| opening of the new lower grille, sculpted | | | | this model or upgrade their auto parts (like |
| headlamps, smaller upper grille capped with a | | | | Acura CL with Acura CL axle) while waiting. |