| Ford Motor Company is expanding its | | | | bodyside mouldings, enlarged exterior |
| product lineup in Europe with the Ford | | | | door mirrors, and classically-styled |
| Focus model that will be celebrating its | | | | roof rail system finished in brushed |
| 10th anniversary next year. For the 2008 | | | | aluminium. At the rear portion of the |
| model year, Ford gave the Focus a fresh | | | | new Ford Focus, notable features include |
| appearance with its kinetic design | | | | the wider stance, newly sculpted |
| exterior, refined interior components, | | | | tailgate and glass area, new fully |
| and other range of new features inside | | | | painted rear valence, and highly visible |
| and out. | | | | new LED rear lamps to match the AFS or |
| "The focal point for our development of | | | | HID Xenon lighting systems. Privacy |
| the new Focus was crystal clear: to make | | | | Glass, Solar Reflect windscreen, and |
| it look as good as it drives. In | | | | choices of of 15 to 18-inch wheel |
| addition, we wanted to introduce some of | | | | designs complete the exterior appearance |
| the new technologies from our larger | | | | of the vehicle. |
| cars, and make its driving quality even | | | | While the exterior's focal point is on |
| better. Cost of ownership has always | | | | the dynamic design cues, the interior of |
| been a major reason for buying a Focus, | | | | the Ford Focus emphasized the quality of |
| so we also made it a priority to improve | | | | materials and enhancement of comfort |
| fuel economy and, in particular, | | | | levels. The new comes with new |
| environmental performance to keep the | | | | instrument binnacle, revised centre |
| new Focus at the top of its segment." | | | | stack and redesigned window and mirror |
| said Gunnar Herrmann, C-Car Vehicle Line | | | | switches. The vehicle is also equipped |
| Director, Ford of Europe. | | | | with high quality leather, available |
| Martin Smith, Ford of Europe's Executive | | | | Ford Power button, and 'Ford Power' |
| Director for Design | | | | start button. A wide range of in car |
| "We wanted to ensure that the new model | | | | systems are also available on the Ford |
| was still recognisably a Focus, but was | | | | Focus including the optional Digital |
| also identifiable as a new generation | | | | Audio Broadcasting (DAB) tuner, |
| Ford. I'm very happy with the results, | | | | Bluetooth connectivity, new navigation |
| as the new car has greater presence and | | | | system with 5-inch colour display, and |
| stronger lines which reinforce its | | | | SD card slot for MP3 files. |
| driving dynamics credentials. Just as | | | | Ford of Europe won't compromise their |
| with the new Mondeo, this car reflects | | | | customer's safety. The Ford Focus is |
| our 'energy in motion' philosophy | | | | equipped with a wide array of passive |
| represented in our 'kinetic design' form | | | | and active safety components, which |
| language." | | | | include standard Electronic Stability |
| Outside, the new Ford Focus comes with | | | | Programme (ESP) with Traction Control, |
| dynamic new 'kinetic design' form with | | | | tyre pressure Deflation Detection System |
| the key European design elements like | | | | (DDS), standard ABS, Emergency Brake |
| some of the popular Ford of Europe | | | | Assist, and airbags. |
| models including the Ford S-MAX and the | | | | The new Ford Focus will roll out in the |
| new Ford Mondeo. These kinetic design | | | | European market early in 2008 with two |
| exterior components include the dynamic | | | | new variants like the Focus |
| new bonnet, enlarged trapezoidal opening | | | | Coupé-Cabriolet and Focus ST. Europeans |
| of the new lower grille, sculpted | | | | should watch out for this model or |
| headlamps, smaller upper grille capped | | | | upgrade their auto parts (like Acura CL |
| with a chrome strip, HID Bi-Xenon lamps | | | | with Acura CL axle) while waiting. |
| Adaptive Front lighting System (AFS), | | | | |