| Ford Motor Company is expanding its product lineup in | | | | bodyside mouldings, enlarged exterior door mirrors, and |
| Europe with the Ford Focus model that will be | | | | classically-styled roof rail system finished in brushed |
| celebrating its 10th anniversary next year. For the 2008 | | | | aluminium. At the rear portion of the new Ford Focus, |
| model year, Ford gave the Focus a fresh appearance | | | | notable features include the wider stance, newly |
| with its kinetic design exterior, refined interior | | | | sculpted tailgate and glass area, new fully painted rear |
| components, and other range of new features inside | | | | valence, and highly visible new LED rear lamps to |
| and out. | | | | match the AFS or HID Xenon lighting systems. Privacy |
| "The focal point for our development of the new | | | | Glass, Solar Reflect windscreen, and choices of of 15 |
| Focus was crystal clear: to make it look as good as it | | | | to 18-inch wheel designs complete the exterior |
| drives. In addition, we wanted to introduce some of the | | | | appearance of the vehicle. |
| new technologies from our larger cars, and make its | | | | While the exterior's focal point is on the dynamic |
| driving quality even better. Cost of ownership has | | | | design cues, the interior of the Ford Focus emphasized |
| always been a major reason for buying a Focus, so | | | | the quality of materials and enhancement of comfort |
| we also made it a priority to improve fuel economy | | | | levels. The new comes with new instrument binnacle, |
| and, in particular, environmental performance to keep | | | | revised centre stack and redesigned window and |
| the new Focus at the top of its segment." said Gunnar | | | | mirror switches. The vehicle is also equipped with high |
| Herrmann, C-Car Vehicle Line Director, Ford of Europe. | | | | quality leather, available Ford Power button, and 'Ford |
| Martin Smith, Ford of Europe's Executive Director for | | | | Power' start button. A wide range of in car systems |
| Design | | | | are also available on the Ford Focus including the |
| "We wanted to ensure that the new model was still | | | | optional Digital Audio Broadcasting (DAB) tuner, |
| recognisably a Focus, but was also identifiable as a | | | | Bluetooth connectivity, new navigation system with |
| new generation Ford. I'm very happy with the results, | | | | 5-inch colour display, and SD card slot for MP3 files. |
| as the new car has greater presence and stronger | | | | Ford of Europe won't compromise their customer's |
| lines which reinforce its driving dynamics credentials. | | | | safety. The Ford Focus is equipped with a wide array |
| Just as with the new Mondeo, this car reflects our | | | | of passive and active safety components, which |
| 'energy in motion' philosophy represented in our 'kinetic | | | | include standard Electronic Stability Programme (ESP) |
| design' form language." | | | | with Traction Control, tyre pressure Deflation Detection |
| Outside, the new Ford Focus comes with dynamic | | | | System (DDS), standard ABS, Emergency Brake |
| new 'kinetic design' form with the key European design | | | | Assist, and airbags. |
| elements like some of the popular Ford of Europe | | | | The new Ford Focus will roll out in the European |
| models including the Ford S-MAX and the new Ford | | | | market early in 2008 with two new variants like the |
| Mondeo. These kinetic design exterior components | | | | Focus Coupé-Cabriolet and Focus ST. |
| include the dynamic new bonnet, enlarged trapezoidal | | | | Europeans should watch out for this model or upgrade |
| opening of the new lower grille, sculpted headlamps, | | | | their auto parts (like Acura CL with Acura CL axle) |
| smaller upper grille capped with a chrome strip, HID | | | | while waiting. |
| Bi-Xenon lamps/Adaptive Front lighting System (AFS), | | | | |